Franchise Case Study #2

PostNet

PostNet International Franchise Corporation is the largest and fastest growing privately held company in the copy, print, pack, and ship industries.

Issue

With their mission to be the premier worldwide business services provider, delivering value to their customers and business partners, consistently exceeding expectations, and creating opportunity by being better, faster, and smarter, PostNet wanted to implement a new business plan to address market needs in foreign markets.

Challenge

PostNet needed to identify a master franchisee for these foreign markets and adapt their documentation and franchisee selection process for the new cultural environment.

Solution

Addexo assisted PostNet to identify and select the new master franchisee, develop the new methodology for selecting franchisees, and adapted the documentation for the local market.

Results

The implementation of the master franchise program has fueled the rapid development of PostNet’s global distribution system and the company has grown from a domestic to an international service provider.