Distribution Channels Case Study #3

Shell Gas

Client's problem

Build a long lasting distribution chain, increasing market share. Make sure the Shell corporate image and service standards will be in place.

Client's Challenge

Maintain distributors under Shell gás brand. Gain market share.

Addexo Results

We design a new strategy assuring distributors fidelity. The new distribution channel strategy proposed by Addexo was also adopted by Shellgas in other international markets.